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18.09.2008 11:39
Regal, new main basketball sponsor
www.fcbarcelona.cat
FC Barcelona’s basketball section has a new sponsor. The club has reached an agreement with Regal for the next two seasons, meaning the team will now be known as Regal Barça.
FC Barcelona and Regal, the Liberty Insurance Group’s Direct Channel brand, which mainly operates in Catalonia, have come to an agreement by which Regal will be the club’s main sponsor for the next two seasons, with the option of extending the contract for an additional year.
Regal FC Barcelona
The sponsorship deal allows Regal to directly associate its brand with
FC Barcelona through the basketball section. This association will enable Regal’s name to be
used in reference to the team, which shall now be known as Regal Barça, and the brand name will
appear on all of the first team strips both in domestic and international competitions.
Leaders in their field
The quality, sporting leadership and institutional prestige associated to FC Barcelona were the reasons Regal felt their notoriety and values are in keeping with those of the Barça. The deal brings a fine sporting institution, FC Barcelona, in line with a leader in terms of quality and service of the insurance packages offered by Regal.
One of the biggest insurance groups
The Regal belongs to the Liberty Insurance Group, one of the biggest of its kind in the state,
which also owns Liberty Insurance and Genesis. Regal is one of the leaders in the Catalan market,
with a direct model for developing insurance policies and customer relations, using the telephone
and Internet.
Based in Barcelona, and specialised in car and motorcycle insurance, the company’s operations are mainly focused on Catalonia, where 75% of its income is generated. It also has operations further down the eastern coast. Regal has been Spain’s leading user of direct channel systems since 1988, and is particularly expanding its interests in the automobile sector.
Based in Barcelona, and specialised in car and motorcycle insurance, the company’s operations are mainly focused on Catalonia, where 75% of its income is generated. It also has operations further down the eastern coast. Regal has been Spain’s leading user of direct channel systems since 1988, and is particularly expanding its interests in the automobile sector.
