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08.11.2007 11:36
Award for UNICEF deal
www.fcbarcelona.cat
The International Festival of Football Publicity and Communication, created by the Spanish League (LFP), has given an award to Barça for the agreement with UNICEF. The awards will be made at the end of November.
The charity work being done by Fútbol Club Barcelona has been recognised by the award of the International Festival of Football Publicity and Communication Gold Prize for the “best social initiative”.
Praise from the jury
The jury, made up of experts from the worlds of marketing, publicity and football, praised this pioneering initiative, which has had a worldwide impact. The agreement, signed on 5th September 2006 at the UN headquarters in New York, has led to a programme to care for orphans in Swaziland.
A project sponsored by the Bancomer bank in Mexico was also recognised in the same category. The jury, which met on 24th October, will award the prizes at the end of November.
Prize for the publicity campaign
The advertising agency that has promoted the UNICEF deal, Contrapunto, has also received the Silver Prize for its powerful image of a child surrounded by rubbish in a dump framed by goalposts.
Click here to access the spot.
Nine award categories
The International Festival of Football Publicity and Communication awards prizes in nine
categories: audiovisual ad, graphic design, event, sponsorship, fan loyalty actions, season ticket
campaign, social action, LFP Grand prize and Jury prize.
