16.02.2010 16:47
Laporta visits mobile fair
www.fcbarcelona.cat
FC Barcelona president Joan laporta visited the Mobile World Congress (MWC) in the Catalan capital on Tuesday where the latest instalment of the Etisalat-Barça agreement was shown for subscribers.
The official presentation took place at the Etisalat Barça Mobile stand and Laporta took advantage
of the deal to see how the agreement that was signed a year ago has been going. "it is a good
alliance and has coincided with the best year in the history of the club," he explained as he spoke
alongside Etisalat president Mohammad Hassan Omran.
100 million subscribers
The agreement is one of the most important between the world of sport
and communication and allows Etisalat to use Barça content on their mobile phone system through
their Weyak network online. "We are very pleased because Etisalat has 100 million subscribers,"
Laporta continued. "This means that the number of visitors will increase and we will be able to see
our fan base around the world grow."
Shared responsibility
As well as the agreement between Barça and Etisalat the two businesses share values too. A
year ago the two joined forces on commitments of solidarity. "We show that we are global because we
have alliances with companies that are global and with Etisalat we share the principles of
corporate social responsibility," Laporta stated. "They are developing it and we are too through
our foundation."