Fans from all over the world have made Barça the leading club on Facebook , with nearly 10 million fans it is just ahead of Manchester United. In order to give an impulse to the attempts to beat the 10 million mark, the Club is launching a campaign starring Leo Messi – “ We Want 10!”.

In the promotional video to accompany the campaign, Messi urges fans to “ Join the Barça Facebook”. The video aims to reach as many fans as possible throughout the world to get them to help the Club reach that 10 million mark and Messi is just the first of a series of players who will be assisting the campaign.

Leaders

FC Barcelona occupies a leading place in sporting social networks and the Club has made a firm commitment to these new communication channels. This is reflected in the leading role the Club has in the most important 2.0 applications, with 9.017.000 fans on its official Facebook channel, 939.000 followers on the various Twitter channels and 62.000 subscribers on You Tube .

Relationship with the fans

More than the record numbers, the Club is interested n these social networks as a means to create a relationship with Barça fans throughout the world, who are able to express their opinions every day on the official Facebook page and on via the #fcblive hashtag on Twitter.

The Twitter hashtag for this campaign will be #messi10, and is a way to follow all the latest reactions to the video .