28.07.2011 20:42
www.fcbarcelona.cat
FC Barcelona, la Fundació FC Barcelona and the Bill & Melinda Gates Foundation have announced a three year collaboration deal to help in the worldwide fight against polio.
Bill Gates, Co-President of the Bill & Melinda Gates Foundation, together with the FC
Barcelona President Sandro Rosell and first team coach Josep Guardiola, announced the agreement
this Thursday at The Newseum in Washington, DC. Players Andrés Iniesta and Seydou Keita were also
present.
Eradication of polio
The first year of the collaboration will centre on the eradication of polio, an
illness which has been greatly reduced due to improvement in life saving vaccines. In the past the
illness affected millions of children all over the world, but is now basically restricted to
Nigeria, India, Pakistan and Afghanistan.
“More than a goal, let’s get rid of polio”
FC Barcelona, with more
than 18 million Facebook friends and millions of followers on Twitter has committed itself to
encouraging its followers on the social networks to support the campaign and will also use
publicity at the Camp Nou to highlight the importance of eradicating the disease through child
vaccination to save millions of lives. In order to channel the fans’ support, Barça will use
the slogan “More than a goal, let’s get rid of polio”, in a clear reference to
the Club’s motto –“More than a Club”.
The collaboration with the Gates Foundation will allow images and videos of the Barça team to
be used in the campaign. Both parts will combine their resources to finance the marketing and
promotional activities at no cost to the campaign.
You can join the discussion at www.facebook.com/morethanagoal or at #morethanagoal on
Twitter.
[+] FC Barcelona has always been MORE THAN A CLUB. Ending polio is MORE THAN A GOAL
[+] FC BARCELONA PRESS CONFERENCE
[+] A SHARED GOAL
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