Barça’s worldwide support base is growing, and its fans are not just checking news and looking at photos and videos but also expressing their opinions on the official FC Barcelona page on Facebook . FC Barcelona is the first club to have 20 million followers on the biggest social networking site in the world.
Seeking excellence

Last February, FC Barcelona hit ten million fans following the ‘Busquem el 10’ programme led by first team striker Lionel Messi. This initiative involving the best player in the world stressed the club’s sporting excellence in its quest to promote the Barça brand both on the field and on social networks, where the club is not only the leader on Facebook, but also Twitter and Youtube. In seven months, the Club has doubled its following to 20 million, which is more than the population of such countries as Holland, Chile and Angola.

According to Dídac Lee, the director responsible for New Technologies, “this exponential growth is no coincidence, the Barça sentiment is spreading around the world thanks to a large extent to the enormous admiration it is attracting and the way it encompasses values that are so important in sport: teamwork, humility, effort … People should be proud to be Barça fans and social networks are a reflection of the current situation of the club”.

Leaders with three Twitter accounts

At present, there are 3,250,000 followers on the different Twitter channels; and there are 103,200 subscriptions to Youtube. On Twitter, FC Barcelona has benefited from the strategy of using three languages, Catalan, Spanish and English: @fcbarcelona_cat , @fcbarcelona_es and @fcbarcelona .

Not just football on Facebook

Apart from the 20 million Facebook fans of FC Barcelona, there are also 35,605 fans of Regal Barça on the same social network, and people are also signing up for the recently opened pages on the handball, futsal, roller hockey and FC Barcelona B pages.

In addition to these, there are also 152,142 Facebook fans of Barça TV , whose page offers ample coverage of all of the programmes shown on this TV channel.