La Masia, the former home of the FC Barcelona youth players, was the venue today for the presentation of the ‘We are what we do, we are what we eat’ campaign set up by the FC Barcelona Foundation. The building where so many of Guardiola’s current stars grew up was the perfect place to present a project to foster healthy eating and exercise.

Three great mentors

Two eminent figures in their fields, cardiologist Valentí Fuster and chef Ferran Adrià, were joined by the president of FC Barcelona, Sandro Rosell, who unveiled the campaign by saying “we want the best so we want to learn from the best”. He made sure of categorising Pep Guardiola as such as well, saying that “they are three incredible people, they are different and have contributed things to our country that we should value and promote. They are the best at what they do, they are all Barça fans and they are all Catalans”. He reckons that ‘We are what we do, we are what we eat’ is a slogan that speaks for itself.

Better habits

Both Valentí Fuster and Ferran Adrià agree that children are our future and should be taught to eat properly. Fuster said that children “need physical exercise, food and to say no to tobacco and drugs”. These three things he says, after many years of experience in New York, that will avoid most heart problems.

Ferran Adrià described Barça as the perfect tool for promoting this project, which seeks to teach “an attitude to society in which diet plays a fundamental role.” Rosell added that the club “will offer all of its commitment and infrastructure to ensuring that this message reaches children”.