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Agreement to promote Barça in China


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28.10.2011 16:52

Agreement to promote Barça in China

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This Saturday at 12.30, a strategic collaboration agreement will be signed between FC Barcelona and the company Intersports, owned by Beijing City Council, to promote the image of the club to the Chinese market.


Agreement to promote Barça in China

The presentation will be shown live on Barça TV, and will be held in the Ricard Maxenchs pressroom at the Camp Nou. Attending will be Sandro Rosell, president of FC Barcelona, Heifeng Xia, president of Intersports, Laurent Colette, commercial manager of FC Barcelona, and Jun Chen, general manager of Intersports.

This strategic collaboration agreement between FC Barcelona and the Intersports company, owned by Beijing City Council, should expand the image of the club in the Chinese market, and will involve actions such as a sports campus for the next five summers in the Beijing Olympic Stadium.

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